triSearch is a national information broker that assists lawyers and conveyancers by offering online legal search and eConveyancing tools.
New to the market, triSearch was seeking to raise awareness of its products, features, and benefits while building the brand’s profile as trusted provider of search tools for legal professionals. Using the triSearch blog page, The Lucid Agency was engaged to develop the brand persona and create regular blog content pieces which would connect the business to the relevant audience, drive engagement, and help grow its social following.
To kick things off, it was crucial to gain a clear picture of who the target audience is, what their pain points are as lawyers and conveyancers and learn how triSearch products can solve their problems, minimise professional risks, and lead to more efficient business operations. Then, along with keeping abreast of industry news, this knowledge becomes the launchpad generating an ongoing plan for topical discussions.
Lucid creates a weekly content calendar with blog topics falling under four rotating themes of “industry updates”, “triSearch products”, “small business tips”, and “work-life”. The content produced successfully positions the brand as a useful and practical business partner that also understands the industry, trends, and challenges and how to solve them. Each blog was crafted to resonate with the market by demonstrating intelligence, knowledge, and thought leadership through a relaxed yet influential tone of voice.