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Welcome to The Lucid Agency

Founded by co-directors, James Cooley and Daniel Jacobs, The Lucid Agency brings together years of PR and digital marketing experience in the travel, business, and lifestyle space. Our in-house expertise that spans content production, public relations, and a host of digital marketing services delivers solid returns for our clients, driving engagement with their audiences and supporting growth. 


The Lucid Agency will get to the bottom of what you’re trying to achieve and offer custom strategies that deliver real results. Our name sums up our company values and approach to work - clearly expressed and easy to understand, but also “bright and luminous”. 

Our work

Services

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Public Relations

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Digital Marketing

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Social Media

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Content Creation

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Design

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Strategy Planning

What our clients say

The Lucid Agency has been a strong strategic communications partner for us, bringing deep experience with tourism boards and travel media that really shows in their results. Their written communication is solid, and their industry knowledge helps us cut through the noise in the travel space.


Mia Bacarro - Senior Manager, ANZ Marketing

If you are looking for your average, run-of-the-mill agency, please look away right now. Working with The Lucid Agency has been nothing short of outstanding. Their work has resulted in tremendous growth in traffic to our website, an increase in revenue, and boosted the credibility of our brand.


Jeff Yeo - Co-founder, Tiny Away

Working with The Lucid Agency has been a pleasure. They were quick to wrap their head around the technical side of our product suite, we’ve been able to drive growth, and their proactive commitment to supporting our business is unquestionable.


Sam Edmond - Marketing Director, Live Payments

We have been working with The Lucid Agency for several years and have been thrilled with the results. Their team is proactive, creative, efficient, and very good at what they do. They are easy to work with, and very professional and I would highly recommend them to anyone in the industry.


Michelle Mohaupt - Marketing Manager, Australis & Singular

The Lucid Agency produces content that is not only highly commercial but always accurate and well-written the first time. The Lucid Agency takes the time to understand exactly what clients need and they have deep insight into what works for the target media and audience.


Fiona Portet - Head of Communications, APAC, Indeed

Copyright © 2025 The Lucid Agency - All Rights Reserved.

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