The brief.
South America conjures images of Machu Picchu, The Amazon and other iconic natural wonders. For The Singular, The Lucid Agency takes the opportunity to diversify this perception, showcasing South America’s often ‘unsung hero’ destination, Chile.
Lucid is engaged to implement content and media strategy that exposes the top luxury hotel brand in Chile's capital, Santiago, and the vast and remote natural region of Patagonia.
How it's done.
The Lucid Agency develops high-quality written content for The Singular which has been used as the basis for a comprehensive and proactive media relations program. Our focus is on luxury media that target The Singular's high net worth customer. Always having the specific customer persona in mind is critical to making our content strategies relevant and successful.
The results.
Since beginning work with The Singular, Lucid has delivered over 80 pieces of coverage in publications including Luxury Travel, Qantas, Traveller and Sophisticated Traveller. Our work has also involved coordinating and hosting a media familiarisation trip, so journalists can engage in the real experiences of a stay at The Singular, Santiago & Patagonia.