To implement a robust PR and content strategy that drives awareness of the breadth of the company’s six brands and their business benefits – all while encouraging SMEs to see Live group as a one-stop-shop for their payment, marketing, lending, and insurance needs. By creating newsworthy and thought-provoking content as well as compelling press releases leveraging trending topics, we generate media coverage that helps the company’s SME fintech brands stand out in a competitive market.
The Lucid Agency maintains an integrated PR and content program for Live group which successfully generates sharp, compelling blog content and editorial coverage geared to both current and prospective customers. We work closely with Live group’s digital marketing team to develop ongoing and timely content plans that will engage their audiences and sit neatly alongside their digital programs.
A proactive approach to business and consumer media relations has resulted in the placement of newly created brand content in several mainstream media titles. We've also succeeded in generating fresh newsworthy press pitches while staying open to ‘reverse engineering’ pitch ideas to fit with relevant columns, profiles, or segments.
Our native content strategy lies at the core of our activities, providing materials for use with each of the brands' owned channels and other PR activities. Blogs have successfully engaged Live group’s network as well as support our PR efforts. We’ve also generated and secured the placement of several thought-leadership articles and other media bylines on behalf of the company’s CEO Reuven Barukh.