Glen Dimplex is one of the world’s largest manufacturers and wholesalers of consumer appliances including electrical goods and fireplaces.
With a wide range of brands under one umbrella – often selling similar products – it’s important to create content that’s distinguished, clearly demonstrating the unique identity of each brand. Glen Dimplex engaged the support of The Lucid Agency to revitalise websites across several fireplace brands in the portfolio, ensuring that each would be set apart according to their individual qualities.
The key question is: What is the target customer hoping to discover and feel when visiting each site? By understanding the different strengths of each brand and their products – in terms of their focus on technology, style, form, and function – it’s possible to create content that resonates and speaks to the emotions of customers who have different needs and desires.
Lucid delivered website content for fireplace brands including Blaze, Dimplex, Ignite Fireplace Studio, Nectre, and Real Flame. Each website was crafted to convey the brand heritage and persona as well as promote unique product benefits to customers using compelling and engaging product descriptions.