Australis expedition cruises have been taking travellers to some of the most remote corners or Patagonia for 25 years. The two ships Stella Australis and Ventus Australis navigate legendary maritime channels of early explorers such as the Strait of Magellan and the Beagle Channel, exploring breath-taking scenery.
The Lucid Agency creates and implements written content and media programs that are specially designed to target a niche sector of the travel market – the luxury adventure traveller. Unlike many other cruise offerings, travellers onboard Australis’ vessels are looking for much more than just fine dining experiences and amenities, which means Lucid’s work must bring to life the real uniqueness of an Australis expedition – capturing a immersive experience in one of the most unspoilt corners of the planet.
The Lucid Agency develops high-quality written content for Australis which has been used as the basis for a comprehensive and proactive media relations program. So far, we’ve succeeded in securing coverage for bylines, listicles, and trend pieces and have coordinated and hosted multiple media familiarisation trips onboard the ship. We also manage corporate profiling for the brand including in-market interviews with Australis’ CEO, Pedro del Rio.
As part of our plan, Lucid sets out to develop and manage cooperative campaigns for the brand, which have so far included partnerships with retail travel brands and airline sponsorships, as well as securing investment for several successful cooperative campaigns.
Since beginning our work with Australis, Lucid has delivered over 100 pieces of coverage in publications including Escape, Traveller, Qantas Travel Insider, Who, The Australian, Delicious and Luxury Travel.
Lucid has also managed a major partnership with APT and LATAM Airlines – welcoming the creation of a new product and packaging with Australian tour company, APT.