The Lucid Agency is founded on years of experience in the media, PR, and digital marketing space. We bring together talented minds with expertise in journalism, creating engaging brand content for all kinds of audiences, and securing big PR wins for some of Australia’s biggest names as well as brand partnerships with the likes of MasterChef, Vogue, Delicious and Qantas.
Our approach is to get to the bottom of what you’re looking to achieve and offer tailor-made strategies without any of the usual smoke and mirrors – and that means, when we say we can do something, we really can. Lucid can promise you’ll always have experienced hands on your projects.
Right here and ready to go, we have the skills to quickly understand all the elements that make up your brand personality, to do the gritty research, and create compelling content no matter how technical, corporate, or casual. Every business has got a good story to tell, and finding it is what we're good at.
By working with us, you’ll also benefit from solid media relationships that have been built over many years and have helped us deliver strong publicity results for clients in travel, business, lifestyle, hospitality – and more.
In this new world of opportunity, we also know it takes plenty of nous and out-of-the-box thinking to ensure budgets go as far as possible. So, we’re well versed in finding synergies between content creation, PR, and digital marketing activities for a more efficient and integrated communications solution. And our eyes are always on the lookout to develop new and lucrative strategic partnerships wherever possible.
Take some time to look through our work and you’ll see exactly what we mean.
We've got the know-how right here and ready to go to get the job done well.
Whether you want a little or a lot, we'll create a program that works.
We'll find synergies between PR, marketing and content to make our work go as far as possible.